THE OPPORTUNITY: Promote Shula’s Steak House, the hotel’s on-site fine dining restaurant and lounge.

THE APPROACH: To entice guests and build name recognition, Ad 1 Partner developed a media-friendly of-themoment promotion-complete with “More For Me Mojitos” and “Death & Taxes Martinis” -tied to the distribution of federal tax relief checks.

THE RESULTS: New customers, increased awareness among potential future customers who work nearby, and coverage in the Washington Post. Total PR value: $46,000.

 

REFUN • TYSONS CORNER MARRIOTT