THE OPPORTUNITY: romote winter leisure travel and foster a national presence for Pittsburgh’s only AAA Four Diamond hotel.

THE APPROACH: Ad 1 Partners conceived and developed an extreme upscale Haute Holiday Package, supported by news releases and photography.

THE RESULTS: Extensive coverage by local and national media across print, broadcast and online mediums. Repeated exposure on the Reuters Times Square billboard during the popular NYC holiday shopping season. Total PR value: $85,000.

 

HAUTE HOLIDAY • RENAISSANCE PITTSBURGH HOTEL