THE SITUATION: TriLogic was finding it difficult to reach an audience of potential customers in a highly competitive and often cryptic technology field.

THE OPPORTUNITY: To make TriLogic’s array of technology services known to business professionals in the target market. Make the message simple, yet direct.

THE APPROACH: Ad 1 developed a series of ads showcasing a wide variety of TriLogic’s customers, highlighting applications for government, education and business. A unique thumbprint designed out of digital code in each ad shows how the company leaves its mark throughout the community.

THE RESULTS: The campaign generated enthusiasm inside the organization as well as from potential and existing customers. Following the introduction of the ads, TriLogic’s call volume increased and additional sales were reported.
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