THE SITUATION: The Renaissance Pittsburgh Hotel had a number of new offerings and initiatives, and needed an economical and efficient method to get the word out to current and potential guests.

THE OPPORTUNITY: To put the good news in a spot that can be spotted by every visitor to the hotel, highlighted with eye-catching imagery and copy that resonates with the upscale Renaissance brand.

THE APPROACH: Ad 1 developed a poster campaign that was mounted in each of the hotel’s main elevators. Strategic messages introduced eco-friendly practices, a luxury package partnering with local high-end retailers, and a new martini bar. Striking, rich images blended with copy that reiterated the hotel’s prominence as the market’s only AAA Four-Diamond hotel.

THE RESULTS: The posters helped generate an increase in package sales in the first three months. Covers in the new martini bar increased over lobby sales for the previous wine bar.
Click for more